PKCPM Resource Center (“the Company,” “we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, store, use, process, and disclose your personal data when you visit our website www.ommurugaom.com (the “Site”). By accessing or using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.
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1. Information We Collect
 We collect personal data that you provide to us directly and automatically when you use the Site. This data may include:

 1.1 Personal Identification Information
This includes data that you provide to us voluntarily when creating an account, placing an order, subscribing to our newsletter, or contacting us for customer service. Such information may include, but is not limited to:

• Full Name: For identification and communication purposes.
• Email Address: For account setup, order confirmations, transaction-related communications, and marketing purposes (with your consent).
• Phone Number: For communication regarding your orders, customer support, and service-related queries.
• Shipping and Billing Address: For order processing, delivering products, and invoicing purposes.
• Payment Information: Credit card, debit card, or other payment details processed through third-party payment processors.

1.2 Technical Data
As you use the Site, certain information is collected automatically through cookies and tracking technologies. This includes:

• IP Address: Used for identifying devices and troubleshooting network issues.
• Browser Type and Version: For ensuring website compatibility.
• Time Zone Setting: For localization purposes, such as to display the correct time for shipping or delivery.
• Device and Operating System Information: To ensure functionality across various platforms.
• Other Data: This may include device identifiers, cookies, and log data that help us enhance user experience and monitor website performance.

1.3 Usage Data
This includes information on how you use the Site, such as:

• Pages Visited: Information about which pages you access and your navigation behavior.
• Referrals: Data on how you arrived at our Site (e.g., via search engine, link, or ad).
• Actions Performed: Information on actions such as clicking on product links, adding items to cart, or completing purchases.

1.4 Marketing and Communications Data
We may collect data related to your marketing preferences and communications history with us, including:

• Communication Preferences: Whether you wish to receive marketing emails, SMS, or other promotional communications.
• Marketing Interactions: Information about interactions you have had with our promotional content.

1.5 User-Generated Content
If you submit a review, comment, or other feedback on the Site, we collect the following:

• Reviews: Content and ratings submitted about products or services.
• Other User Submissions: Any content you voluntarily submit, such as queries, suggestions, or feedback.

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2. How We Collect Your Information
2.1 Direct Interactions
You provide personal data directly to us when you:

• Create an Account: By registering for an account on the Site.
• Place an Order: During the checkout process, where we collect billing, shipping, and payment details.
• Subscribe to Newsletters or Marketing Communications: You voluntarily provide your email address.
• Contact Customer Support: When you reach out for help or have queries regarding our products or services.

2.2 Automated Technologies or Interactions
We use cookies and other tracking technologies to automatically collect data about your usage of the Site.

• Cookies: Small files placed on your device to collect data on how you use the Site. Cookies can be used for essential functions like remembering login credentials, as well as for performance tracking and advertising.
• Web Beacons: These are tiny images embedded in web pages or emails that help track user actions or email open rates.
• Device Fingerprinting: Collecting information about the device you use to track and differentiate between users.

2.3 Third-Party Providers
We may also receive personal data from third-party sources, such as:

• Payment Processors: When you make a purchase, we receive payment-related data from third-party payment processors.
• Social Media and Advertising Platforms: We may collect data from social media platforms (if you choose to engage with content on these platforms) or ad networks.

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3. How We Use Your Information
3.1 To Provide and Manage Our Services

• Order Processing: To process your purchases and payments, and fulfill your orders.
• Account Management: To manage your user account and provide personalized services, including the ability to track order history and preferences.
• Customer Service: To respond to your queries, provide support, and resolve any issues related to your orders or experience.

3.2 To Improve and Personalize Your Experience

• Product Recommendations: To personalize your browsing experience and recommend relevant products based on past behavior.
• Site Analytics: To evaluate how visitors interact with the Site, improve functionality, and monitor performance.

3.3 Marketing and Promotions

• Email and SMS Communication: To send you marketing materials, product updates, offers, and other communications that we believe may be of interest to you (with your consent).
• Advertising: To display targeted ads on the Site or through third-party platforms based on your preferences and activity.

3.4 Legal Compliance and Protection

• Legal Obligations: To comply with applicable laws, including tax, accounting, and consumer protection laws.
• Fraud Prevention: To detect and prevent fraud, abuse, or illegal activities, including monitoring transactions for suspicious activity.
• Dispute Resolution: To resolve any disputes that may arise.

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4. Sharing Your Information
We may share your personal data with third parties in the following circumstances:

4.1 Service Providers
We share data with trusted third-party service providers who perform services on our behalf, including:

• Payment Processors: To facilitate payments securely.
• Shipping Providers: To handle delivery and order fulfillment.
• Marketing Service Providers: To send promotional emails and conduct targeted marketing campaigns.

4.2 Legal and Regulatory Disclosures
We may disclose your personal data in response to legal obligations, such as:

• Court Orders or Government Requests: If required by law.
• Protection of Rights: To enforce contracts or defend against legal claims.

4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of the transaction. We will notify you if such a transfer occurs.
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5. Data Security
We use industry-standard security measures to protect your personal data from unauthorized access, loss, misuse, alteration, or destruction. These measures include encryption, firewalls, and secure server protocols.
However, no data transmission over the internet or electronic storage system is 100% secure, and we cannot guarantee absolute security. By using the Site, you acknowledge and accept the inherent security risks associated with the transmission of personal data.
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6. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting obligations.
After this period, we will either delete your data or anonymize it so that it cannot be linked to you personally.
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7. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Correct any inaccurate or incomplete data.
• Right to Erasure: Request the deletion of your personal data (with certain exceptions).
• Right to Restriction of Processing: You can request the restriction of your personal data processing.
• Right to Object to Processing: You can object to the processing of your personal data for marketing purposes.
• Right to Data Portability: You may request a copy of your personal data in a structured, commonly used, machine-readable format.

To exercise any of these rights, contact us at SiddharArivalayam@gmail.com.
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8. Cookies and Tracking Technologies
8.1 What Are Cookies?
Cookies are small text files placed on your device to store information about your activities. These files help us optimize the Site’s functionality.

8.2 Types of Cookies

• Essential Cookies: Necessary for the Site to function properly.
• Performance Cookies: Used to analyze how visitors use the Site and improve its performance.
• Targeting Cookies: These cookies track your activity to deliver personalized advertisements and marketing.

8.3 Managing Cookies
You can control the use of cookies via your browser settings. However, disabling certain cookies may affect your experience with the Site.
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9. Third-Party Links
The Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the content, privacy practices, or policies of these third-party websites. We encourage you to read the privacy policy of each third-party site you visit.
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10. Modifications to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Effective Date.” By continuing to use the Site, you accept the modified terms.
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11. Children’s Privacy
11.1 General Policy
The Site is not intended for children under the age of 18. We do not knowingly collect personal data from minors.
If we discover that we have collected data from someone under the age of 18, we will take steps to delete that information immediately.

11.2 Parental Consent
If we need to collect personal data from minors, we will seek explicit consent from their parents or legal guardians.
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12. Marketing and Newsletters
12.1 Marketing Communications
We may send you promotional emails, newsletters, or updates regarding our products and services based on your preferences.
You can opt-in to receive such communications during registration or at any other time through the Site.

12.2 Opt-out Option
You can unsubscribe from our promotional communications at any time by following the unsubscribe link in any marketing email or contacting us directly at [Insert Contact Info]. However, you will still receive transactional emails related to your orders or customer service.
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13. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of Tamil Nadu, India. Any disputes arising under this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Tamil Nadu, India.
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14. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: SiddharArivalayam@gmail.com
Address: Siddhar Arivalayam Charitable Trust, Kettampatty, Periyathalapadi, Uthangarai – 635 207